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The fashion industry consists of four levels: a) The production of raw materials, principally fibers and textiles but also leather and fur. b) The production of fashion goods by designers, manufacturers, contractors and others. c) Retail sales. d) Various forms of advertising and promotion. abaya dress |
| We have been in fashion industry for more than last 16 years and have been catering to the needs of the client base spread across the world particularly in Middle East, North America, East Europe etc. The key to our success and survival over these years and changing demands has been continuous improvement and innovation to fulfill client requirement and provide value for money. Our core focus and business model has been based on exports with retail services playing the second fiddle. Overall ~ 65% of our sales is contributed through export services and ~ 35% through retail domestic business. |
Our mission: To be leaders and innovators within the fashion industry (ladies garments) encouraging and inspiring new fashion trends across globe. |
Our value proposition: a) Customized products / services b) Quick and on-time delivery c) Striking perfect balance between quality and cost d) Post sale services e) Client relationship management (personal approach as opposed to professional approach) f) Independent review by third party auditors to ensure continuous improvement and quality being delivered to the client. |
| We also provide and manufacture goods according to client specification and samples given to us. |
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